Naming
Overview
Naming in our content strategy is a deliberate process of creating clear, meaningful, and memorable titles for our products, services, and features. It's a critical aspect of brand identity, helping users easily identify and connect with our offerings. Consistent and thoughtful naming aids in navigation, recall, and overall brand recognition, contributing to a cohesive user experience.
Usage Guidelines
DON'T
DON'T
DON'T use jargon or complex terms that might confuse the audience.
DO
DO
DO choose clear, descriptive names for products, features, and services.
DON'T
DON'T
DON'T frequently change names, as it can lead to confusion and dilute brand recognition.
DO
DO
DO ensure naming consistency across all platforms and touchpoints.
DON'T
DON'T
DON'T use names that could be potentially misleading or have negative connotations.
DO
DO
DO ensure names are scalable and adaptable for future brand growth and diversification.